Date: Saturday, December 1st / Time: 14:30 / Venue: Surya, The Park Chennai / Event Type: Music, Culture Conference

This session discusses money management and revenue opportunities for emerging independent acts in India, offering an in depth look at the basic do's and dont's from a financial perspective for young acts. It covers the basics of invoicing, financial models in the live business & content business and emerging opportunities for independent acts in New media. It also speaks about deal structures with clubs, festivals, ticketing models and expectation setting when it comes to programming and performing across the country.


  • Nikhil Udupa

    Nikhil Udupa 4 / 4 Experiences / India

    Nikhil Udupa is a metalhead who happens to be in the entertainment business. A Marine Engineer by education and entertainment industry professional by passion. He has over 9 years of experience in building brands, creating content, developing experience based IP's and pushing the independent music scene . With stints at OML and MTV he now runs his own company 4/4 Experiences which works to create memorable subculture experiences for brands and networks. He also runs the acclaimed non-profit crowdsourced music movement - Control ALT Delete with his partner Himanshu Vaswani. 4/4 Experiences is a subculture think tank offering consultancy and turn key execution solutions in the fields of music, art, dance, urban street culture, comedy and more.

  • Himanshu Vaswani

    Himanshu Vaswani 4 / 4 Experiences / India

    Himanshu was the former Business Head at India's largest online music store's events division 'BAJAAO Entertainment' for over 4 years. He started his career handling marketing and activations at Rolling Stone India. He is also the co-founder of Control ALT Delete, the country’s largest crowdsourced, crowdfunded live gathering of music. Himanshu has 10+ years experience and expertise across producing and executing large scale music, entertainment and brand events.